Chop YAM
Rooted in Nigerian-American cultural heritage; telling our own stories using denim.
Committed to craft, functionality and experimentation, Chop YAM® re-imagines the quintessential puffer coat & produces outerwear staples using denim.
'Chop' means 'to eat'
Chop YAM is the brand and a call to consume and experience a heritage-informed approach to fashion.
COLORS, TEXTILES & LANGUAGE
Chop YAM’s design approach reflects Nigerian-American cultural heritage through denim, language, and cohesive color palettes.
The visual language pulls from places tied to the founder’s upbringing across Nigeria, America, Côte d’Ivoire and South Africa.
TO CHOP OR NOT TO CHOP? DECISIONS AND MAKINGS OF A Chop YAM COAT
Making -Small batches, Chop YAM outerwear is made in Chicago, Illinois.
Decisions -Chop YAM maintains a focused approach to quality and production.
We keep sampling minimal and do not follow the fashion calendar, so every release stays controlled and intentional.
Making -Chop YAM uses Thinsulate insulation
Decisions - In an effort to foster community around the vision of Chop YAM, we share quarterly newsletters that offer updates on the work, process, and growth of Chop YAM.